Mixing in Advertisements…

For the last few months I have been learning how to be a DJ (Disc Jockey).  Better than just a DJ that knows good music.  I’m talking mixing in tracks, matching songs and of course learning the BPMs.  It’s been both a stress relief and an annoyance at the same time.  DJing is kind of like golf, you have your good days and your bad, know matter how educated and experienced you are.  Well after going to a progressive club in Chicago called Vision I noticed that a number of advertisements light up not just the dance floor but the surroundings of the club.  Some ads showcase the new alcoholic drink and others endorse renting companies and so on.  But what about advertisements lighting up the main reason customers go to Vision, the great music!

After learning the trades of DJing I have come to believe that even DJs can get bought by the MAN.  But why not the MAN throwing in a few comments in the music.  Since the DJ is mixing the music why not pay for him to throw in a few words for the sponsors.  Or better yet have a brand become the focal point of the song.  Burger King did it with video games and the King on the XBOX 360.  Why not have a DJ be endorsed by Wal-Mart and throw in a quick beat that suggests to, “Shop at Wal-Mart?”  Since customers come for the music it only makes since to focus the advertising on the music.

This entry was posted on 21. January 2008 at 00:03 and is filed under Advertising - Good Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.