WHOPPERFREAKOUT.com campaign a SUCCESS!

A campaign that engaged audiences by telling Burger King customers that the Whopper is no longer being served became a huge success this month.  IAGA research reported that the website had the highest numbers of recall advertising for any website thus far.  Why such a success because the website is using some of the new ways to advertise by engaging the audience and letting them be a part of the advertising.

This entry was posted on 24. January 2008 at 21:22 and is filed under Advertising - Good Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.