Superbowl Recap…

This years Superbowl was an exciting match between the Giants and the Patriots. I almost put money down on the Patriots. With their un-beat legacy and Brady as the quarterback, I figured all was lost for the Giants. But in the last quarter some astonishing plays by the Giants let the underdog prevail as the winner. Most viewers that tuned into this years game more than likely stayed till the very end of the game. Most Superbowls have a team stomping the other and the game is almost over by the first half. Since this game carried to the end I bet Advertisers hit their mark for all time slots. This years ads featured may funny and laughable ads, the Car.com shrinking-head and fire circle come to mind. We can’t forget that lovable child for eTrade that puked and had a weird clown in the background.

But my favorite ads of this years Superbowl directed to a Generation Y age gap, came from both Tide and FedEx. Runner-ups would include the Bud Light nerd bar skit, the Cashew nut ugly girl routine and the Bridgestone Richard Simmons workout. The reason I choose Tide and FedEx is because they went with both a creative and engaging commercial. FedEx used pigeons to move packages for a random company and soon realized they weren’t working and started attacking the local civilians. The entertainment value was high and well crafted from beginning to end. The second winner was from Tide and featured a human resource interviewing a potential candidate. Why this commercial is so well related to Generation Y is because of the push to the internet, to learn more and the creativity behind a hard-to-sell product. The ad features the candidate trying to talk about himself for the job when his stain trumps his own voice. Poor move to the possible employee but created a memorable experience full of laughs. These two videos exhibited what Gen Y wants: visual, entertaining, creative and non-traditional ads. I wonder what everyone else thought?

To check out all the Superbowl Ads go to:

http://www.myspace.com/superbowlads

This entry was posted on 4. February 2008 at 08:00 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.