5. February 2008 by bryan.lonn.

Both Walgreens and CVS are blaming the smaller amounts of flues this season to the reason why cold medicines aren’t selling at their locations.  Does this mean that CVS and Walgreens may start working on a new flu-strain to boost sales?  Who knows but the CEO of Walgreens hopes some more people will get sick this year so his stocks wont flatline.

Posted in Advertising - Bad Idea | No Comments »

5. February 2008 by bryan.lonn.

People magazine just finished doing their “50 Hottest People” issue.  This years issue though was different.  Customers we’re given the chance to upload their pictures and vote online for the 51st most hottest person.  The incentive sent one lucky contestant to New York for a photo shoot and was given an acting role in the next soap.  Adding user empowering helped boost People magazine and raked in millions of visits online.

This gave me an idea.  Why not offer reality show contestant picks online and let users choose who they want to see on their next reality show.  This would connect interactivity with reality shows and boost more advertising sales.  Plus the Gen Y market will love it.

Posted in Advertising - Good Idea | No Comments »

5. February 2008 by bryan.lonn.

Does sex really sell?  Well it did during the GoDaddy Superbowl spot, when customers we’re offered to see NASCARS, Danica Patrick nude.  The ad was vulgar and repulsive.  The original ad was banned for the Superbowl.  But it still seemed to pull in viewers, over 2 million went to the website after the ad was aired.  But the CEO of GoDaddy.com did not comment about how many of these customers even bought their service.  My guess is that traffic was high the first day the ad aired and then plateaued after.  Come on GoDaddy, Americans aren’t stupid and won’t fall for the old sex sells theory.  Because it still never goes the way you want.

Posted in Advertising - Generation Y | No Comments »

5. February 2008 by bryan.lonn.

Recently Dove has scored big praise for the $50,000 dollar ad “evolution.” The ad featured a regular female and showed the process of editing done before the final figure is revealed. The ad won numerous awards and was scene by more than 50 million people. Showing the process of how much editing is involved to create the perfect female, gave a real-life look into the industry. Fans now are using this piece to show how fictional ads are compared to reality. Gen Y cohorts are looking at this ad as a staple of past advertising works to more realistic pieces done for our time. Dove is truly leading the edge into defining women as they should be, women.

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