Do consumers even believe company slogans anymore?

Advertising Age recently asked Travelocity if their new slogan of getting you anywhere on time even works and the CEO didn’t even have an honest answer.  What about other companies like Toyota’s moving forward or Microsoft’s your potential our passion?  Most consumers especially Generation Y look at slogans as a joke.  They hardly ever even explain what the company is about and most of the time the slogan isn’t what sticks but the brand is.  So why are they used?  The slogans original intent was to remind consumers what a company does but statistically it doesn’t.  Most of the time companies don’t even live up to their slogan and inevitably it makes consumers mad and complain about a slogan more than anything else.  Can this be true and where are we headed with the lonely and isolated slogan?

This entry was posted on 19. February 2008 at 01:34 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.