Sands Research on Superbowl ad effectiveness.

This years Superbowl had something new.  Sands Research decided to research brainwaves on successfulness in ads for this years Superbowl.  What they found was that Coca Cola ’s Macys day parade ad and Bud Lights flying man ad had the highest rate in brainwave connection (activity).  The lowest was from the ad from The Office of National Drug Control Policy.  The ad featured a drug dealer mad about losing customers to prescription drugs.  Also the E-Trade baby and Tide Jabber stain had lower ratings in the brain scans.  What does this all mean?  More research will be coming from brain scanning as companies hold to research driven marketing but still we don’t understand the effectiveness.  Since the research was only done on a select group then we really have no idea how a larger group would respond to brain scanning.  “It’s a wait in progress,” states Sands Research.

This entry was posted on 20. February 2008 at 22:43 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.