Whatever happened to that gut feeling?

I recently just finished reading this weeks e-mails from AAAA Smartbrief and one thing I found is that a number of companies are focusing on gut feelings over research.  This comes at no surprise because of the recent slowdown in the economy.  Many CEOs are starting to not trust expensive focus groups, surveys and other research means because there so costly.  If companies want to know if a product or service will work they need to look no further then their team.  If everyone is excited on a team about a new product then it’s a fair chance the customer base will be excited as well.  Even David Ogilvy (God Father of Advertising), agreed that the gut feeling outweighs what basic research says.

This entry was posted on 21. February 2008 at 20:41 and is filed under Advertising - Good Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.