Oscar ratings surprise.

I was quite surprised this Sunday with the 32 million turnout for the Oscars.  If the Oscars can’t pull in numbers with Jon Stewart as the host and nothing still on television then they might as well bag it.  Eighty years running does seem too long and even the Superbowl hasn’t been there for that long.  But going to the all time worst numbers in the the last few years is pretty upsetting, especially to Advertisers.  The worst year for the Oscars was in 2003 with only 33.04 million people watching.  So what went wrong?  It was heavily advertised, had a great host, but the Oscars didn’t add anything new.  Still predictable critic winners and boring speeches.  Bored the first hour and only Jon Stewart kept me awake.  Who cares about short animated films, let’s keep it simple Hollywood!  If the Oscars want to continue going then lets have the best MySpace/YouTube movie or the best Hollywood gossip blogs.  I know Oscars are intended to be classy but it’s not selling.

Information provided from: http://www.variety.com/VR1117981421.html 

This entry was posted on 26. February 2008 at 21:06 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.