Is television losing its edge?

The latest research doesn’t look good for TV. Nearly, 62% of advertisers believe that TV is less effective of an ad medium. Worse yet, two-thirds of the public believe TV ad spots just don’t sell like they used to. The answer to this problem is already being worked on. Eighty-seven percent of advertising agencies are moving to more digital tactics like: Internet and Blogging. The information is based on research done by the top ten ad agencies.

So what does this mean for television? Expect more pay cuts and possibly creativity becoming more Interactive with non-traditional tactics. Looks like the Internet is finally becoming the biggest medium.

This entry was posted on 29. February 2008 at 17:41 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.