Did Absolut Vodka make a good choice?

Recently, Absolut Vodka moved from doing their popular print advertising to creating new guerilla marketing tactics.  The tactics used the old print advertising campaign and just moved the copywriting to outdoor icons.  Critics complained this was a bad move for the company since the old campaign was very successful (20 years running).  But new reports show that the mega-Vodka company has increased sales by 9%, which doesn’t sound to bad for the new campaign.  Although some agencies believe they should stick with doing both the old advertising and continue the new non-traditional advertising.

This entry was posted on 1. March 2008 at 00:00 and is filed under Advertising - Good Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.