Does sports have to much integration?

Football

Gatorade, Bud Light, Pepsi, Motorola…does sports have too much advertising?  Some say that sports does have too many ads and other advertisers complain that clutter in sports brings down their brand.  I believe that sports right now is just right with the number of brands it has.  Although, in the future I could see even the sports games losing too advertising dollars because of how expensive they are to run.

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