Is Microsoft on the wrong path?

Microsoft has had a rough few months. Their new operating system, Vista, was poorly received. The 44 million dollar buyout of Yahoo did not happen and to top it off their firing their most recent ad agency. Can getting a new advertising agency really help the software giant?

As a Gen Y ad researcher I see Microsoft’s biggest problem being how they focus their marketing. First of all Microsoft needs to start freshening up their advertising and make themselves more comical or dramatic instead of being mundane and boring. Next, they need to be able to make better products for their markets by pushing research and development. Finally, Microsoft needs a whole new look that can help trump Apple’s advertisements.

This entry was posted on 6. March 2008 at 00:22 and is filed under Advertising - Generation Y. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.