Political advertising sticks to Traditional practices.

A record 5.4 billion dollars will be spent this year on political advertising. Eighty-five to 95% of this budget will be used in television and direct mail. Results are showing more swing voters are effected by traditional means over non-traditional. Only 1% of this budget will be used digitally. Since digital advertising is cheaper than the alternative it’s no surprise it is lower. But after seeing the success of viral marketing for the Obama camp you would think more politicians would gravitate to non-traditional advertising as the big new medium. My thinking is within the next ten years we will see more dollars going towards digital tactics.

This entry was posted on 13. March 2008 at 20:38 and is filed under Advertising - Bad Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.