How’s USA Today going to create new advertising revenue?

Recently, at a conference in New York the executive editor of USA Today, Kinsey Wilson, was perplexed on how to get advertising dollars for the failing newspaper.  Here is our list of the five things USA Today can do:

5.  Sell to the highest bidder - Yahoo and Microsoft, JP Morgan and Bear Sterns and USA Today and US Weekly.

4.   Cut the newspaper entirely - The PR would push USA Today more than ever before and it could give way to the first digital or podcast subscriptions.

3.  Amazon’s Kindle could be the savior - Get in a partnership with Amazon and distribute better content on the Kindle for up to the hour newspaper.

2.  Remove management -  USA Today has had a legacy of bad choices recently and it seems to keep going back to the MAN!

1. Follow Chicago-Tribune - During rough times they started Career-Builder.   How about a free version of eBay that is advertising supported?

This entry was posted on 19. March 2008 at 22:14 and is filed under Advertising - Good Idea. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.