20. February 2008 by bryan.lonn.

This years Superbowl had something new.  Sands Research decided to research brainwaves on successfulness in ads for this years Superbowl.  What they found was that Coca Cola ’s Macys day parade ad and Bud Lights flying man ad had the highest rate in brainwave connection (activity).  The lowest was from the ad from The Office of National Drug Control Policy.  The ad featured a drug dealer mad about losing customers to prescription drugs.  Also the E-Trade baby and Tide Jabber stain had lower ratings in the brain scans.  What does this all mean?  More research will be coming from brain scanning as companies hold to research driven marketing but still we don’t understand the effectiveness.  Since the research was only done on a select group then we really have no idea how a larger group would respond to brain scanning.  “It’s a wait in progress,” states Sands Research.

Posted in Advertising - Generation Y | No Comments »

19. February 2008 by bryan.lonn.

Advertising Age recently asked Travelocity if their new slogan of getting you anywhere on time even works and the CEO didn’t even have an honest answer.  What about other companies like Toyota’s moving forward or Microsoft’s your potential our passion?  Most consumers especially Generation Y look at slogans as a joke.  They hardly ever even explain what the company is about and most of the time the slogan isn’t what sticks but the brand is.  So why are they used?  The slogans original intent was to remind consumers what a company does but statistically it doesn’t.  Most of the time companies don’t even live up to their slogan and inevitably it makes consumers mad and complain about a slogan more than anything else.  Can this be true and where are we headed with the lonely and isolated slogan?

Posted in Advertising - Generation Y | No Comments »

14. February 2008 by bryan.lonn.

I had to add this video because everyone knows it will bring in the most money from a movie this year. So without further debut the official Indiana Jones 4 trailer:

Posted in Advertising - Generation Y | No Comments »

13. February 2008 by bryan.lonn.

Recently, a study done by Nielson on Baby Boomers found that almost 25% of the Baby Boomers didn’t even know they we’re a Baby Boomer.   Furthermore, the study found that this group hates being labeled by advertisers as the Boomer and would prefer not to buy from companies that labeled them as such.  The real question is, does this fall for any big Generation cohort?  Could both Gen X & Y feel the same way?  Should we stop advertising to age groups but rather the experiences that one would go through in their life?  Some agencies believe that age brings new mediums to advertise too but each age group is so segmented that one can’t advertise to just a Generation.  Others think it’s just a fluke.

Posted in Advertising - Generation Y | No Comments »

13. February 2008 by bryan.lonn.

It’s no surprise that Yahoo didn’t sell to Microsoft. The only benefit would have been to the board that was given the 44 billion dollars. As we all know in the search community that Google is the tyrant and everyone else falls way below. Putting MSN and Yahoo together would take years to integrate because their both on different systems. This would give Google more time to dominate and probably ruin both Microsoft and Yahoo in the process. Remember Time Warner joining AOL in the past? Sounded good at the time and the stockholders loved it until it just didn’t work and everything fell apart. Same situation but with different companies. If Microsoft wants to face Google they need to start thinking more on the freeware department and repositioning their company.

Posted in Advertising - Bad Idea | No Comments »

5. February 2008 by bryan.lonn.

Both Walgreens and CVS are blaming the smaller amounts of flues this season to the reason why cold medicines aren’t selling at their locations.  Does this mean that CVS and Walgreens may start working on a new flu-strain to boost sales?  Who knows but the CEO of Walgreens hopes some more people will get sick this year so his stocks wont flatline.

Posted in Advertising - Bad Idea | No Comments »

5. February 2008 by bryan.lonn.

People magazine just finished doing their “50 Hottest People” issue.  This years issue though was different.  Customers we’re given the chance to upload their pictures and vote online for the 51st most hottest person.  The incentive sent one lucky contestant to New York for a photo shoot and was given an acting role in the next soap.  Adding user empowering helped boost People magazine and raked in millions of visits online.

This gave me an idea.  Why not offer reality show contestant picks online and let users choose who they want to see on their next reality show.  This would connect interactivity with reality shows and boost more advertising sales.  Plus the Gen Y market will love it.

Posted in Advertising - Good Idea | No Comments »

5. February 2008 by bryan.lonn.

Does sex really sell?  Well it did during the GoDaddy Superbowl spot, when customers we’re offered to see NASCARS, Danica Patrick nude.  The ad was vulgar and repulsive.  The original ad was banned for the Superbowl.  But it still seemed to pull in viewers, over 2 million went to the website after the ad was aired.  But the CEO of GoDaddy.com did not comment about how many of these customers even bought their service.  My guess is that traffic was high the first day the ad aired and then plateaued after.  Come on GoDaddy, Americans aren’t stupid and won’t fall for the old sex sells theory.  Because it still never goes the way you want.

Posted in Advertising - Generation Y | No Comments »

5. February 2008 by bryan.lonn.

Recently Dove has scored big praise for the $50,000 dollar ad “evolution.” The ad featured a regular female and showed the process of editing done before the final figure is revealed. The ad won numerous awards and was scene by more than 50 million people. Showing the process of how much editing is involved to create the perfect female, gave a real-life look into the industry. Fans now are using this piece to show how fictional ads are compared to reality. Gen Y cohorts are looking at this ad as a staple of past advertising works to more realistic pieces done for our time. Dove is truly leading the edge into defining women as they should be, women.

Posted in Advertising - Good Idea | No Comments »

4. February 2008 by bryan.lonn.

NBC’s CEO, Jeff Zucker, recently said that NBC will be stopping most pilots for fall quarter on.  The reason is because of the high cost to develop them ($10 million a piece) and the low turnover rate for a new season.  NBC points out to HBO and Showtime for their great shows that cost almost nothing compared to what Primetime spends.  “We need to have better writers and go with our gut-feelings more,” he voiced.  Well if thats true they need to start making shows more interactive in order to keep Gen Y glued.  Gut-feelings are crucial but NBC needs to make better decisions then copying other networks and bring back an anniversary season of Seinfeld.

Posted in Advertising - Generation Y | No Comments »