About Genyad
Genyad is an AI creative agent that turns a library of video you already own into publishable ad variations. You upload footage once, it transcribes and tags every clip, then each variation is a fresh script, shot selection, voiceover, caption set and export built from that library rather than a re-cut of the same timeline.
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The problem we built it for
Every performance team hits the same wall. Bidding and targeting are automated, placement is automated, and what is left under your control is the creative and the offer. Meanwhile creative decays with exposure, so the amount of new creative you can produce per week becomes the ceiling on the whole account.
Most teams answer that with more editor hours, which does not scale, or with tools that produce many versions of one ad, which does not slow decay because audiences habituate to the claim rather than to the edit.
Why a library rather than a timeline
Genyad indexes your footage once: every clip transcribed, described and given a role. After that, a variation is a query against your own material rather than a copy of a previous edit. Two variations of the same campaign can share no footage at all, which is the property that makes a creative set decay independently instead of together.
The trade is honest and worth stating: this approach needs footage. A brand with no video assets is genuinely better served by an avatar tool first, and we say so on every comparison page.
What we deliberately do not build
- Avatars. Synthetic presenters are a real format, well served by other tools. Ads that show a real product are what we are for.
- Statics. Video only.
- Feed-driven template rendering. Personalisation at scale is a different problem with good existing answers.
- Predicted performance scores. We would rather you tested in market than trusted a model's guess about your account.
How we publish
Anything quantitative on this site links to something you can open. Our fatigue benchmark, which lines up the published platform and agency figures against one timeline rather than presenting proprietary measurement, is at the 2026 ad fatigue report, competitor prices are dated and linked to the vendor's own page, and the comparison pages say where a competitor is the better choice. That is partly a matter of taste and partly self-interested: a comparison nobody believes is worth nothing.
Frequently asked questions
What does Genyad do?
It turns a library of video you already own into publishable ad variations, handling the script, shot selection, voiceover, captions, call-to-action card and per-placement export.
Who is Genyad for?
Performance marketers, DTC and ecommerce teams, SaaS and B2B teams, and agencies that need a weekly supply of genuinely different video ads and have footage to work from.
Is Genyad an AI video generator?
It includes generation, but its core is an agent: it takes a brief and returns finished ads rather than returning a clip you then have to assemble.
Where is Genyad based?
Genyad operates in Europe and prices in euros. Contact details and legal information are on the privacy policy page.