Free calculators for video advertisers
Fifteen calculators for the arithmetic that decides creative and media strategy: whether your hook is working, what your break-even ROAS actually is once fulfilment and returns are counted, which stage of the funnel is driving your CPA, when your current creative set will fatigue, how many variations your budget can resolve, and what a published ad really costs once rejects are included. Every one runs in your browser, with no signup and no email gate.
15 pages
Hook rate calculator
Calculate hook rate from 3 second views and impressions, and compare it against placement benchmarks. Free, no signup.
ReadAd variation calculator
Work out how many video ad variations your campaign needs from budget, audience size and refresh cadence. Free, no signup.
ReadCreative testing calculator
Work out what a creative test costs, how long before the first read, and how many variations your budget can actually resolve. Free, no signup.
ReadAd fatigue calculator
Estimate when your current creative set will fatigue, from budget, audience size and placement. Free, no signup.
ReadVideo ad cost calculator
Compare the real cost per published video ad across in-house editing, an agency and a generation tool, including the time nobody invoices for.
ReadCPM calculator
Calculate CPM from spend and impressions, or work backwards to the impressions a budget buys. Free, no signup, with the reverse calculation most CPM tools omit.
ReadROAS calculator
Calculate ROAS from revenue and ad spend, and compare it against the break-even ROAS your margin actually requires. Free, no signup.
ReadBreak-even ROAS calculator
Work out the ROAS you need just to cover costs, from margin, fulfilment, returns and repeat purchase rate. Free, no signup.
ReadCPA calculator
Calculate cost per acquisition from CPM, hook rate, click-through rate and conversion rate, and see which stage of the funnel is actually costing you. Free.
ReadCTR calculator
Calculate click-through rate from clicks and impressions, and compare it against median video CTR by placement. Free, no signup.
ReadVideo completion rate calculator
Calculate completion rate and cost per completed view, and compare against the range for your ad's length. Free, no signup.
ReadAd frequency calculator
Calculate ad frequency from spend, CPM and audience size, and see the day the fourth exposure lands. Free, no signup.
ReadAd budget calculator
Split a monthly ad budget between creative testing and scaling, and see what creative volume that testing budget can actually resolve. Free, no signup.
ReadScript length calculator
Convert an ad script's word count into read seconds, in six languages, and see the German and Hindi length drift that breaks translated scripts. Free.
ReadKeep rate calculator
Keep rate is published ads divided by produced ads, and it divides every production cost you have. Calculate your real cost per published ad. Free.
ReadFive ad variations, no card, no watermark
Upload footage you already own and see what it produces before you pay anything.