Call-to-action clip design
The closing call-to-action clip is designed per campaign rather than picked from a template, using the campaign's CTA text and any brand images and colours you supplied. It is the one part of the ad that is generated as design rather than selected from footage.
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What it uses
- The campaign's CTA text, which should be an action rather than a slogan.
- Brand images you have uploaded, fetched by URL at design time.
- Brand colours and any constraints in the campaign's brand guidelines.
- The target language, so on-screen text is written in it rather than translated.
Writing a CTA that works
- Name the action: "Start free", "Book a demo", "Shop the bundle". Not "Discover more".
- Repeat the offer if it is your lever. The CTA card is often the only frame someone reads.
- Keep it under about five words on screen at phone size.
- Do not put a phone number or URL that was not in the brief. Nothing is invented here.
Frequently asked questions
Can I use my own end card?
You can supply brand images and colours that the CTA design uses. Uploading a fixed end-card video and using it as a clip also works, tagged as a call_to_action clip.
Does the CTA card get translated?
It is written in the campaign language rather than translated after the fact.
Can I edit the CTA after generation?
Yes, in the editor, with no credit cost.