Regenerate or edit?
Edit when the variation is nearly right and one element is wrong. Regenerate when the angle itself is wrong. Editing is free and keeps this ad; regenerating costs a credit and gives you a different ad.
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Decision table
| Problem | Do this | Cost |
|---|---|---|
| A caption line runs too long | Edit | Free |
| One claim needs softening | Edit the script line | Free |
| A clip repeats from another variation | Swap the clip | Free |
| Wrong music energy | Change the music bed | Free |
| Need another aspect ratio | Re-export | Free |
| The hook is weak | Regenerate | 1 credit |
| The whole argument is wrong | Regenerate with a better brief | 1 credit |
| Wrong language | New campaign, regenerate | 1 credit each |
Why the distinction matters
Editing a bad angle is the most expensive thing you can do, because it consumes the resource that actually limits your output, which is your attention. A credit costs about €1.52 on the Growth pack. Twenty minutes of an editor's time costs more than ten credits.
Frequently asked questions
Does editing a variation cost credits?
No. Editing, restyling and re-exporting are free. Only generating new output consumes credits.
Can I edit the script after generation?
Yes, and the voiceover is re-synthesised for the changed line rather than the whole ad.
Should I fix a weak hook by editing?
Usually not. A weak hook means the variation is the wrong ad, and a credit buys a genuinely different one.