TikTok ad maker
Genyad produces TikTok in-feed video ads at 1080x1920 from your own footage, with word-synced captions and a hook written for the first second. TikTok creative decays faster than Meta creative, so plan on refilling the set weekly rather than monthly.
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How to do it in Genyad
- Upload footage. Phone-shot material works well here; polish is not the currency on TikTok.
- Set duration between 9 and 21 seconds. Shorter than 9 tends to under-deliver, longer than 21 loses completion rate.
- Generate at least 10 variations with different openings, because the hook is the whole test on TikTok.
- Export 9:16 and check that captions sit clear of the bottom UI band.
- Refresh weekly. Keep the winner, replace the bottom half.
What good looks like
- The first frame shows a person, a hand or the product in motion. Not a title card.
- Something changes in the first second: a cut, a movement, a spoken claim.
- Captions are on and styled like native content rather than like a corporate lower third.
- The ad does not look like an ad for the first three seconds, and then earns the pitch.
TikTok's own guidance and every account we have watched agree on one thing: native pacing beats production value. A rough clip with a strong first second outperforms a polished one that opens on a logo.
Mistakes that cost you the test
- Reusing the Meta cut. The pacing is different and the audience notices immediately.
- One hook, many bodies. On TikTok the hook is the variable that matters most. Vary it first.
- Letting the set run for a month. Weekly refresh is the realistic cadence here.
- Landscape source with bars. Export at 9:16 properly laid out instead.
Frequently asked questions
What length should a TikTok ad be?
Between 9 and 21 seconds for in-feed ads. Shorter often under-delivers the offer and longer loses completion rate, which is the metric TikTok's auction responds to most visibly.
Do TikTok ads need captions?
Yes in practice. A large share of impressions are watched muted, and captions also raise completion rate for viewers who do have sound on.
How often should I refresh TikTok creative?
Weekly for an active campaign. TikTok creative fatigues faster than Meta creative, which is one of the clearest findings in our 2026 fatigue benchmark.
Can I make Spark Ads with Genyad?
Genyad produces the video file. Spark Ads require an organic post to boost, which you set up in TikTok Ads Manager.