UGC ad maker
Genyad builds UGC-style ads from real customer or creator footage you own or license, cutting many different ads out of the same set of clips. It does not synthesise presenters, so if you need a face and have none, an avatar tool is the right choice instead.
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How to do it in Genyad
- Collect real UGC: customer videos, creator deliverables, review clips, unboxing footage.
- Upload it all and tag the strongest human moments as hooks and testimonials.
- Brief a campaign that leads with a customer sentence rather than with a product claim.
- Generate 8 or more variations, varying which customer opens the ad.
- Export 9:16 with captions on, since UGC formats are watched muted more than most.
What good looks like
- The opening line is something a real person would say out loud, not a marketing sentence.
- Imperfect footage is fine and often better. Over-graded UGC stops reading as UGC.
- One customer per ad. Cutting three testimonials together reads as a montage, not as a person.
- Captions in a native style rather than a broadcast one.
Mistakes that cost you the test
- Polishing it. The value of UGC is that it looks unpaid. Colour grading it away is expensive self-sabotage.
- Using one creator across every variation. The face becomes the fatigue point.
- Skipping usage rights. Get them in writing before the clip is in an ad set.
- Expecting synthetic UGC here. Genyad has no avatars. That is deliberate.
Frequently asked questions
Can Genyad generate UGC-style ads?
From real UGC you own or license, yes, and it will cut many different ads from the same clips. It will not synthesise a person for you.
What is the best alternative if I need AI actors?
An avatar-first tool such as Arcads or Creatify. We compare both honestly on our comparison pages.
How many creators do I need?
Three to five gives enough faces that no single one becomes the fatigue point across a test set.
Do UGC ads need captions?
Yes. They are watched muted more than most formats, and captions also make an accented or quiet recording usable.