Clip types and sequencing
Every clip carries a role, and a campaign's ad sequencing lists which roles appear and in what order. The roles are hook, problem, solution, product demo, testimonial, lifestyle, branding, transition and call to action, plus an untagged state for clips that could be any of them.
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The roles
| Role | What belongs here | Typical length in an ad |
|---|---|---|
| hook | The opening. A claim, a face, motion, a number | 1 to 3s |
| problem | The situation the viewer recognises | 2 to 5s |
| solution | The product resolving it | 3 to 6s |
| product_demo | The product visibly doing the useful thing | 2 to 6s |
| testimonial | A real person stating an outcome | 3 to 6s |
| lifestyle | Context, ambience, people in a setting | 1 to 3s |
| branding | Logo or brand moment | 1 to 2s |
| transition | A cut or movement used to join two beats | under 1s |
| call_to_action | The closing instruction | 2 to 4s |
| na (untagged) | Anything generic, available to every campaign | n/a |
How sequencing uses them
Ad sequencing is an ordered, comma-separated list of roles, for example hook, problem, solution, call_to_action. The generator picks a clip for each slot from clips carrying that role. The first and last slots are enforced after selection, so an ad always opens and closes on the roles you asked for even if the model's first choice came from the wrong pool.
- A shorter sequence produces a faster ad. Four slots in 15 seconds reads very differently from seven.
- You can put the call to action mid-sequence. Nothing assumes it must be last.
- If a role has no clips, that slot is filled from the closest available pool rather than failing.
Scoping clips
Separately from its role, a clip can be scoped to a product or a campaign. Scoped clips are only available to that product or campaign; unscoped clips are in the shared pool every campaign can draw from. Over-scoping is the most common library mistake, because it shrinks the pool each brief has to work with.
Frequently asked questions
What is ad sequencing in Genyad?
An ordered list of clip roles the edit follows, such as hook, problem, solution, call to action. It controls the structure of the ad, and the opening and closing roles are enforced.
Do I have to tag every clip?
No. Untagged clips sit in the shared pool available to every campaign, which is usually the right place for generic B-roll and lifestyle footage.
What happens if I have no clips of a given role?
The slot is filled from the closest available pool rather than the generation failing.