Image to video
Image to video animates a still you supply, at 2 credits per second. It is the better path for anything product-specific, because the real product is the input rather than a text description of it.
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What inputs work
| Input | Result | Why |
|---|---|---|
| Clean product on a plain background | Good | Nothing complex to keep consistent |
| Packaging shot | Good | Pack text usually survives short motion |
| Product held in a hand | Mixed | Hands drift first |
| Several SKUs in one frame | Poor | Detail drifts across the frame |
| A person's face | Poor | Use real footage or an avatar tool |
Steps
- Upload the still.
- Describe the motion in a short phrase: slow push in, gentle rotation, light sweep.
- Generate 2 to 4 seconds.
- The clip is indexed into your library and can be tagged like any other.
- Brief a campaign; it competes for a slot with your filmed footage.
Frequently asked questions
Can I make a video ad from product photos only?
You can animate photos into clips and build an ad from them, though ads that mix generated motion with real footage perform better than ads made entirely of animated stills.
How much does image to video cost?
2 credits per second, the same as text to video.
What resolution should the input image be?
As high as you have. A larger source gives the model more detail to keep stable.