Ecommerce video ads
Genyad produces ecommerce video ads from product footage, and where a shot is missing it can animate a product photo at 2 credits per second. For a DTC account the practical constraint is variations per SKU per week, because prospecting sets fatigue fastest.
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How to do it in Genyad
- Upload everything per product: shoots, packaging shots, UGC, unboxings, and product photography.
- Scope product-specific clips to that product so a campaign cannot pull the wrong SKU.
- Keep lifestyle and ambience footage untagged so every product can use it.
- Brief per SKU with the actual offer, including price or discount if that is your lever.
- Generate 8 to 20 per SKU, ship as one set, and refill weekly on the winners.
What good looks like
| Ad job | Opens on | Length | Offer placement |
|---|---|---|---|
| Prospecting | Product in motion or a person using it | 6 to 15s | By second 8 |
| Retargeting | The specific product viewed | 6 to 10s | Immediately |
| Seasonal or promo | The offer itself | 6 to 10s | First frame |
| Bundle or upsell | Both products together | 10 to 20s | Mid |
Mistakes that cost you the test
- One creative per SKU. A prospecting set with one ad per product fatigues within days at any real budget.
- Hiding the price when price is the lever. If you compete on price, lead with it.
- Studio-only footage. Mix in UGC and hand-held material or every ad looks like a catalogue.
- Generating the product instead of shooting it. Animate a real photo instead so the product is correct.
Frequently asked questions
How many video ads do I need per product?
8 to 20 live per active prospecting campaign, refreshed weekly on the winners. Retargeting can run leaner because the audience is smaller and warmer.
I only have product photos, no video. Can I still make ads?
Yes. Image to video animates a real product photo at 2 credits per second, and those clips join your library for reuse.
Can Genyad pull from my Shopify catalogue?
No. There is no product feed integration. Feed-driven rendering is what tools like Plainly are for.
What length works best for ecommerce?
6 to 15 seconds for prospecting, shorter for retargeting, with the offer visible by around second 8.