AI ad script writing
Genyad writes an ad script from your brief and the contents of your clip library at the same time, then picks the shots that match it. Because the writer can read the transcript and visual description of every available clip, the script never asks for a shot you do not have, and the copy describes what the footage actually shows.
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The structure every script is written to
Three parts, because that is the structure that can be varied independently and therefore tested.
| Part | Job | Length | What varying it tests |
|---|---|---|---|
| Hook | Earn the next two seconds | 1 to 3s | Whether the audience is the right one |
| Body | Make one argument, show it | 6 to 20s | Whether the argument lands |
| Call to action | Name the next step | 2 to 4s | Whether the offer is clear |
Scripts are written to a target duration and then measured: the voiceover is synthesized and timed, and if the read overruns the slot the script is rewritten shorter rather than the audio being sped up.
How to steer the writer
- Audience. Naming who the ad is for changes the hook more than any other input.
- Language. The script is written in the target language, not translated after the fact, so idiom survives.
- Duration. A 10s and a 25s brief produce structurally different ads, not the same ad trimmed.
- Offer. Give the actual offer. A script written around "learn more" converts like one.
- Constraints. Claims you are not allowed to make belong in the brief, not in review.
Why scripts written against the footage read differently
A generator that has never seen your footage writes a plausible ad for your category. It will reference a moment your video does not contain, and the edit then has to fake it with a stock cutaway. Writing against the library removes that class of mismatch: if there is no shot of the product being unboxed, no script asks for one.
The practical effect shows up in the ratio that matters, which is how many of the variations you generate you would publish without editing.
Frequently asked questions
Can I edit the script after it is generated?
Yes. Every element stays editable in the editor: script text, shot choices, captions, music and voice. Regenerating and editing are both one step away.
What languages can scripts be written in?
Scripts and voiceovers are produced in English, German, French, Spanish, Italian and Hindi, written natively in the target language rather than translated afterwards.
Does it write different scripts or reword the same one?
Different scripts. Each variation is generated from the brief and library again, so two variations can differ in argument and shot list, not just in headline wording.
Can I supply my own script?
Yes. Paste it in and the agent handles shot selection, voiceover, captions and export around it.