Agency creative workflow
For an agency the bottleneck is editor hours per client per week, and it caps how many accounts a team can hold. Genyad replaces per-ad editing with per-client libraries and briefs, so one strategist can keep a weekly test cadence running across several accounts.
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How to do it in Genyad
- Set up one library per client. Scope every clip to that client's products so nothing can cross over.
- Onboard by asking for everything they own: past ads, shoots, unused takes, UGC.
- Standardise the brief. One argument, one audience, one offer, one duration.
- Generate a weekly set per client, review as a batch, and send for approval as a set rather than as individual files.
- Report on publishable ads per week alongside media metrics, because that is the number the retainer buys.
What good looks like
- Client approval happens once per set, not once per ad. That is where agency time disappears.
- Every client has 8 or more live variations, so no account is one ad away from a dead campaign.
- The library grows monthly. An account that has run six months should be cheaper to produce for, not harder.
- Brand constraints live in the brief, not in the reviewer's memory.
Mistakes that cost you the test
- One shared library across clients. Footage crossover is a client relationship incident, not an inconvenience.
- Sending single ads for approval. It multiplies review cycles by your variation count.
- Charging per ad. Once production is cheap, per-ad pricing is a trap. Charge for the testing programme.
- Skipping the brief because the tool is fast. A vague brief produces vague ads faster.
Frequently asked questions
Can I keep client footage separated?
Yes. Libraries are per account and clips are scoped to a product or campaign, so a campaign cannot pull another client's footage.
How many accounts can one person run?
The realistic limit moves from editor hours to review and strategy time. Teams we have watched roughly double accounts per strategist, not because generation is instant but because approval moves from per ad to per set.
Is there volume pricing for agencies?
Yes, through Enterprise: custom credit packs, custom generation rates and a dedicated manager.
Can clients review inside the tool?
Review and export happen in your account today. Client-facing review seats are an Enterprise conversation.