LinkedIn video ad maker
Genyad produces LinkedIn feed video ads at 1:1 or 4:5 from your footage, with burned-in captions because LinkedIn autoplays muted. B2B ads carry more explanation than consumer ads, so 15 to 30 seconds with one specific claim outperforms both a 6 second teaser and a 2 minute explainer.
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How to do it in Genyad
- Upload footage: product walkthroughs, customer interviews, conference talks, webinar recordings.
- Brief at 15 to 30 seconds with one specific claim and a named audience, such as a role rather than an industry.
- Generate 8 or more variations. B2B audiences are small, so frequency builds fast and you need the rotation.
- Export 1:1 or 4:5 with captions on.
- Rotate on a two-week cycle, faster than you would for a broad consumer audience.
What good looks like
- One specific claim with a number in it, not a positioning statement.
- A named role in the first three seconds, so the right person self-selects.
- Captions carrying the whole argument, since LinkedIn autoplays muted.
- A next step that matches the intent: a demo for high intent, a report for low.
Mistakes that cost you the test
- Running consumer pacing at a B2B audience. A hard hook with no substance reads as unserious to a buying committee.
- One creative against a 20,000 person audience. Frequency hits 4 within days and performance collapses.
- Two minute explainers in the feed. Save those for the landing page.
Frequently asked questions
What are LinkedIn video ad specs?
1:1 at 1080x1080 or 4:5 at 1080x1350 for feed, up to 30 seconds for most direct response use, with captions because autoplay is muted.
How many creatives do I need for a small B2B audience?
More than you would think. Small audiences accumulate frequency fast, so 8 or more variations rotating on a two-week cycle is a reasonable floor.
Can I make B2B ads from webinar footage?
Yes, and it is the most common starting library for B2B. Upload the recording and it gets split and indexed into usable clips.
Does LinkedIn reward longer video?
Not in the feed. Longer video works after the click, not before it.