App install video ads
User acquisition burns creative faster than any other channel, so app install campaigns need a continuous supply of distinct ads rather than a quarterly batch. Genyad generates them from screen recordings, gameplay capture and product footage at one credit per variation.
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How to do it in Genyad
- Capture generously: gameplay, onboarding, the moment of first success, and any real-world usage footage.
- Tag the first-success moment as your hook pool. In UA that moment is the ad.
- Brief short, 6 to 15 seconds, with the reward visible immediately.
- Generate large sets. UA channels consume more creative than social prospecting does.
- Rotate weekly and keep a warm bench of runners-up.
What good looks like
- The reward or payoff appears in the first two seconds. Not the logo, not the title screen.
- Screen capture is zoomed and legible at phone size.
- Each variation shows a different moment of the app, not a different caption over the same moment.
- Length under 15 seconds for most networks.
Mistakes that cost you the test
- Opening on branding. The install decision is made before your logo would have registered.
- Reusing store screenshots as video. Static content in a video slot underperforms visibly.
- Monthly refresh cadence. UA fatigue is measured in days at scale.
- One creative across every network. Pacing norms differ enough to matter.
Frequently asked questions
How often does UA creative need refreshing?
Weekly at meaningful spend, and faster on some networks. UA is the fastest-fatiguing channel there is, which is why creative supply rather than creative quality is usually the limiting factor.
Can I make app ads from gameplay capture?
Yes. Upload the capture and it gets split and indexed, then variations are assembled from the moments you tagged as rewarding.
Does Genyad make playables?
No. It produces video only. Playables need a different toolchain.
What length works for app install ads?
6 to 15 seconds on most networks, with the payoff shown immediately.