Multilingual video ads
Genyad writes and voices ads in English, German, French, Spanish, Italian and Hindi, generating a new script in the target language rather than translating the English one. A translated hook usually lands badly, because hooks depend on idiom and rhythm that do not survive translation.
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How to do it in Genyad
- Build one library. Footage is language-agnostic and the same clips serve every market.
- Create one campaign per language with the same product and offer but a market-specific audience.
- Generate a batch per language. Each gets native scripts and a voice appropriate to that market.
- Review with a native speaker on the first batch per language, then spot-check afterwards.
- Export per placement and run the sets separately, because performance differs by market.
What good looks like
| What changes | When localising properly | When translating |
|---|---|---|
| Hook | Rewritten to a native idiom | Literal, often flat |
| Length | Adjusted, German runs longer than English | Same, so the read is rushed |
| Claim | Adjusted for local norms and rules | Copied, sometimes not permitted |
| Voice | Native speaker read for that market | Accented or mismatched |
| Captions | Re-timed to the new read | Re-timed if you are lucky |
Mistakes that cost you the test
- Translating the winner. The English winner won because of a phrase. Translate it and you keep the structure and lose the reason.
- Ignoring length drift. German copy runs noticeably longer than English. A script that fits 15 seconds in English will not.
- One creative per market. Small markets fatigue faster, not slower, because audiences are smaller.
- Copying claims across jurisdictions. What is permitted in one market may not be in another.
Frequently asked questions
Which languages does Genyad support?
English, German, French, Spanish, Italian and Hindi, with scripts written natively in each and voices selected per language for commercial delivery.
Is this translation or new copy?
New copy. The script is generated in the target language against the same footage, which is why the hook reads like an ad in that market rather than like a subtitle.
Can I reuse one library across markets?
Yes, and you should. Footage is language-agnostic, so one indexed library serves every campaign.
Do I still need a native speaker to review?
For the first batch in each language, yes. After that spot-checking is usually enough.