Repurpose existing footage into ads
Upload everything you already have, including the takes you rejected, and Genyad indexes it into a library that new ad variations are assembled from. Most teams discover they were sitting on three months of ad inventory in a folder nobody had transcribed.
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How to do it in Genyad
- Collect every video asset you own: product shoots, unused takes, webinars, event footage, customer videos, old ads.
- Upload it all. Indexing is once per file and rejected footage is often the best B-roll.
- Leave generic clips untagged so every campaign can pull them; scope product-specific clips to that product.
- Brief a campaign and let the agent choose from the whole pool.
- Add to the library over time. Every past campaign can use new material, so the asset compounds.
What good looks like
The signal that a library is working is that you stop recognising individual ads. When a variation opens on a shot you forgot you had, the index is doing its job.
- Around 30 usable clips is where variations stop repeating openings.
- Coverage beats polish: several openings, the product in use, a face talking, detail shots.
- Vertical footage is a bonus, not a requirement, since exports are laid out per placement.
- Audio quality matters more than image quality, because speech is what gets indexed.
Mistakes that cost you the test
- Only uploading finished ads. Finished ads are the most-used footage you own. Raw material is what makes variations different.
- Discarding rejected takes. A take rejected for a fumbled line is often a perfect 2 second cutaway.
- Uploading long files without trimming obvious dead air. Indexing handles it, but you will review faster if you do not.
- Tagging everything to one product. Over-scoping shrinks the pool every campaign can draw from.
Frequently asked questions
What footage works best for ad variations?
Anything showing the product in use, a person talking about it, and detail shots. Rejected takes and B-roll are more valuable than most teams assume, because they are what makes two variations look different.
Can I use webinar or podcast recordings?
Yes. Long recordings get transcribed and become a source of testimonial and explanation clips. See turning long video into short ads.
What if I only have a handful of clips?
Generate the gaps at 2 credits per second, or start with what you have and accept more overlap between variations until the library grows.
Does uploading old ads help?
Yes, and it is the fastest start: an old ad is footage that already passed brand review.